For those who are curious about what Optifeed is and what it can do: Optifeed is a platform that can significantly increase the performance of digital marketing campaigns by optimizing product data feeds with information it receives from Google Analytics 4 and many other data sources. You can find more information at optifeed.co.
Problem:
- Narecza.com wanted to increase their sales using Google Ads Dynamic Search Ads (DSA).
- When they increased the budget of their DSA campaigns using the target ROAS bidding strategy, their target ROAS decreased. Since the campaign could not achieve the target ROAS, it could not spend its entire daily budget.
- Increasing the budget was decreasing the ROAS.
- Target ROAS could not be achieved and the entire daily campaign budget could not be spent.
- They wanted to get more conversions.
Solution:
- Narecza.com optimized their product feed and created a Page Feed using Optifeed. A Page Feed is a file used in Google Ads that contains specific pages from your website. You can read our What is Page Feed? article for detailed information.
With Optifeed:
- Product performance data from the last 30 days was transferred from Google Analytics 4 to Optifeed.
- A rule was written in Optifeed that automatically removes products that have not been sold in the last 30 days according to GA4 data from the Page Feed.
- Product category information was written to the custom label field with Optifeed.
- DSA campaigns were created based on main categories.
- Budget and campaign goals were determined according to category targets.
Results:
When comparing the DSA ad results from October to December 2023 with the results from July to September 2023, we saw:
- 9.5x increase in conversions: Narecza.com achieved a 957% increase in conversions after working with Optifeed. This is a rare success story in the e-commerce industry.
- 9x increase in conversion value: The increase in conversions naturally led to an increase in conversion value. Narecza.com achieved an 892% increase in conversion value after working with Optifeed.
- 8x increase in campaign's budget: Seeing that their sales were increasing and their ROAS was not decreasing, the digital marketing team at Narecza.com was able to increase their advertising budget by 790% after working with Optifeed.
- 16% decrease in cost per conversion: As the budget and orders increased, the cost per conversion decreased. Narecza.com achieved a 16% decrease in cost per conversion after working with Optifeed.
- 11% increase in ROAS: Maintaining the return on ad spend was our most important goal while increasing the cost by 8 times. Narecza.com achieved an 11% increase in ROAS after working with Optifeed.
Önder Ağırcan from Narecza.com had this to say about the success of the collaboration with Optifeed:
After we started using Optifeed, the performance of our DSA ads increased incredibly. We were able to increase our budget by 8 times and increase our number of conversions by 9.5 times. I recommend Optifeed to all companies that spend significant budgets on Google Ads and want to be successful.
Zafer Kavaklı from Narecza.com's digital marketing agency Woom Digital:
Narecza.com's e-commerce infrastructure was not providing us with a Page Feed. Thanks to Optifeed, we created a Page Feed in minutes and applied filters based on the number of orders for the products. Using this Page Feed, we switched our DSA ads from traditional targeting like URL rules to Page Feed targeting, and created separate campaigns for each of our categories and determined their targets. The results exceeded our expectations and we were able to increase the number of orders from DSA ads by 9 times and increase the number of orders we receive per month from 3 digits to 4 digits.
The collaboration between Narecza.com and Optifeed is an inspiring example for companies operating in the e-commerce sector. With the right solutions and partnerships, the performance of Google Ads campaigns can be significantly improved and sales can be visibly increased.
If you want to write a success story like Narecza.com, start using Optifeed for free today.
For more information, you can visit optifeed.co or contact us.
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