Privacy Policy

1. What Data We Collect and How We Use It

Personal information generally refers to information that identifies, relates to, describes, or is capable of being associated with, or could reasonably be linked, directly or indirectly with a particular consumer or household. When using our site, you may be asked to enter certain personal information, including your name, email address, phone number or other details to help you with your experience. We may also use the information that we collect from you when you register, make a purchase, sign up for the newsletter, respond to a survey or engage with our website or marketing material in the following ways:

• To provide you with a more personalized experience and to allow us to deliver the type of content and product offerings in which you're most interested.
• To better serve you in responding to your business outreach, pricing inquiries, or customer service requests.
• To send periodic emails about your inquiry, purchase, subscription, membership, products, and/or services.
• To process orders and perform requested services.

2. GDPR Compliance

The General Data Protection Regulation is a legislation designed to strengthen and unify data protection laws for Web users in the EU. The regulation became effective and enforceable on May 25, 2018. Optifeed has been committed to GDPR compliance since early 2018, shortly after the announcement of these new requirements by the European Union.

We have taken steps internally to ensure compliance with the GDPR. We have added anonymity within our data feed and order management tools and have made changes to allow users to request data scrubbing and redaction.

3. Opting Out

To opt out of of receiving targeted advertising or to have your data data deleted from our CRM, please contact us at legal@optifeed.co.

4. Information Sharing

Optifeed does not sell your personal information. We may, however, share your personal information with authorized service providers or business partners that help us carry out our business activities and protect third parties’ or Optifeed’s rights, property, or safety.

We will not give any information about you to others without your express permission. Our sites uses forms in which you give us contact information (your name, address, daytime telephone number, and email address) so you can subscribe, request information and support, and make service suggestions. We will then create an account number for you and if you choose to subscribe with us using a credit card, we will collect your credit card number and expiration date. If you contact us for support, we will keep an internal record of what support was given. We use your customer information only when it will be important for us to contact you regarding functionality changes to our services, our web site, new Optifeed Software services, and special offers we think you’ll find valuable.

We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous. We use information gathered about you from our site statistics (for example your IP address) to help diagnose problems with our server, and to administer our Web site. We also gather broad demographic information from this data to help us improve our site and make your browsing and purchasing experience more enjoyable. This is not linked to any personally identifiable information, except as necessary to prevent fraud or abuse on our system. Optifeed’s site may contain links to other sites. Optifeed is not responsible for the privacy practices or the content of such web sites.

As stated previously in this policy, we will not share your personal information except with a third party to assist us in the processing or securing of your personal information or when we are required by law unless we have given you notice and choice, in the good-faith belief that such action is necessary in order to conform to the edicts of the law, or we must comply with a legal process served on our web site.

5. Security

This site has security measures in place to protect the loss, misuse and alteration of the information under our control.

No technology is perfect, and Optifeed believes that working with skilled security researchers across the globe is crucial in identifying weaknesses in any technology. If you believe you've found a security issue in our product or service, we encourage you to notify us. We welcome working with you to resolve the issue promptly. Please get in touch at info@optifeed.co. We respond as quickly as possible to all reports. We request that you not publicly disclose the issue until it has been addressed by Optifeed.

6. Updating Your Information

As a customer of Optifeed, you may alter your customer information or opt-out of receiving communications from us and our partners at any time. To change your account information log on to your account and go to the Account Management section.

7. Sending Emails

We use emails to communicate with you, to confirm your placed orders, and to send information that you have requested. We also provide a contact form on our public website that lets you contact us directly. We strive to promptly reply to your messages. The information you send to us may be stored and used to improve this site and our products, or it may be reviewed and discarded.

8. Changes in Our Practices

If we make material changes to our information handling practices or other privacy aspects, we will post those changes on this privacy statement, at least 30 days prior to their implementation or notify you directly via email. Minor changes will be immediately effective upon reposting to this privacy policy on the Optifeed Software Web site.

9. Service Provider

We use a credit card processing company to charge users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes.

10. Account Termination

What Happens to my Personal Information if I Terminate my Optifeed Account? When Your Optifeed account is cancelled (either voluntarily or involuntarily) all of your personally identifiable information is placed in “deactivated” status on our relevant Optifeed databases. However, you should know that deactivation of your account does not mean your personally identifiable information has been deleted from our database entirely. We will retain and use your personally identifiable information if necessary in order to resolve disputes or enforce our agreements.

11. Contacting Website Administrators

If you have any questions about our privacy statement, the practices of this site, or your dealings with this Website, please contact us at info@optifeed.co.

12. How Optifeed app accesses, uses, stores, or shares Google user data

Optifeed helps customers configure and submit product feeds to Google Merchant Center for Advertising and Shopping. We utilize an OAuth integration following all best practices to access the customers' merchant center. We retrieve data such as email address, Merchant Center ID, and feed diagnostic reporting from the product uploads to better serve google customers. This data is stored securely and follows all best practices as outlined by our security overview.

Contact Us

If you have any questions about this Privacy Policy, please contact us at privacy@optifeed.co.