Hediyesepeti.com, the leading customizable gift e-commerce site in Turkey, has seen impressive gains in its social media advertising efforts thanks to a strategic partnership with Optifeed and its feed optimization technology.
For those who are curious about what Optifeed is and what it can do: Optifeed is a platform that can significantly increase the performance of digital marketing campaigns by optimizing product data feeds with information it receives from Google Analytics 4 and many other data sources. You can find more information at optifeed.co.
By leveraging Optifeed's product feed optimization technology, Hediyesepeti.com achieved tangible results that speak for themselves:
- 25% increase in orders
- 22% increase in revenue
- 22% increase in ROI
- 20% decrease in CPO
The Power of Data-Driven Targeting
Hediyesepeti.com launched two Facebook conversion campaigns focused on attracting new visitors. The key difference: one campaign used a standard product set by Facebook including all products, while the other was powered by Optifeed's intelligent optimization rules.
Campaign #1
- Ad Set 1: All Products - Standart product set by Facebook
Optifeed's solution segmented campaigns into three ad sets based on real-time data insights:
Campaign #2
- Ad Set 1: Trending Products - Items with a 20%+ increase in orders over the past 14 days compared to the previous 14 days.
- Ad Set 2: High-Conversion Products - Popular and Best Selling products with exceptional conversion rates and high recent order volume.
- Ad Set 3: Unsold Products - Gave visibility to products with zero sales within the past 14 days, offering them a fresh chance to shine.
"Thanks to Optifeed, we had an automatically optimized product feed based on Google Analytics 4 data and ran ads on Facebook by creating different product sets. This resulted in a 22% increase in ROI and a 25% increase in the number of orders. We also advertised our products that never sold and managed to sell them."
Optifeed: The Key to E-commerce Growth
Hediyesepeti.com's success story underscores the value of optimized product feeds for targeted social media advertising. By harnessing the power of data, Optifeed empowers e-commerce businesses to:
- Reach the right audience with the right products.
- Increase conversion rates and boost sales.
- Achieve a stronger return on advertising spend.
Ready to experience your own success story? Contact Optifeed today to learn how we can transform your social media advertising results.
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