Decoverse Boosts Ad Campaign Revenue by 63% with Optifeed

Decoverse, is a new digital initiative of Eczacıbaşı Group specializing in bathroom renovations. It not only offers thousands of bathroom products from various brands but also provides professional architectural and contractor services to address the challenges that arise during the renovation process.

To strengthen their digital marketing strategies and optimize product management, Decoverse chosen Optifeed, a feed optimization tool.

Building a Strategy with Optifeed

Decoverse's digital marketing team used Optifeed to create an optimized product XML feed for Meta ads. They followed these steps:

• High-Potential Products: Products with increased order numbers compared to the previous period were tagged as such.

• Best-Selling Products: Products with high conversion rates and order numbers were labeled accordingly.

• Zombie Products: Products with low views and no orders within a specific timeframe were identified.

Based on these tags, they created a campaign strategy for Meta ads:

1. Campaign 1: Ads featuring products with Optifeed-generated labels were launched.

2. Campaign 2: A standard ad campaign covering all products ran simultaneously with the same budget, serving as an A/B test.

The Results

The campaign using dynamically tagged products through Optifeed achieved the following results compared to the standard campaign:

• 63% increase in ROI

• 63% increase in revenue

• 72% increase in CTR

• 6% decrease in CPC

• 6.5% increase in clicks

Thanks to Optifeed's dynamic product tagging, Decoverse used their ad budget more efficiently and generated 63% more revenue.

Testimonials

Yılmaz Durkut, Digital Marketing & Analytics Manager at Decoverse: 

With Optifeed's dynamic tagging solutions we've been effectively optimizing our products based on their Google Analytics data, such as revenue, quantity, and views, which enables us to show the right products to our potential customers. We’ve significantly improved the performance of our ad campaigns in terms of sales and ROI.

Kübra Çakır, Account Manager at Inbound Marketing Agency: 

Using Optifeed's dynamic product tagging and potential product analysis in Decoverse's ad campaigns we’ve significantly increased our ad performance and ROI. These solutions enabled us to connect our products with our target audience in the most effective way.

Ready to experience your own success story? Contact Optifeed today to learn how we can transform your social media advertising results.